diff --git a/assets/build/deploy.mk b/assets/build/deploy.mk
index 7c05b31..9b37e21 100644
--- a/assets/build/deploy.mk
+++ b/assets/build/deploy.mk
@@ -5,7 +5,7 @@
 ## Builds and installs the plugin to a server.
 .PHONY: deploy
 deploy: dist
-	./build/bin/pluginctl deploy  --bundle-path dist/$(BUNDLE_NAME)
+	pluginctl deploy --bundle-path dist/$(BUNDLE_NAME)
 
 ## Builds and installs the plugin to a server, updating the webapp automatically when changed.
 .PHONY: watch
diff --git a/cmd/pluginctl/main.go b/cmd/pluginctl/main.go
index 1031cbb..ff96fc2 100644
--- a/cmd/pluginctl/main.go
+++ b/cmd/pluginctl/main.go
@@ -52,6 +52,8 @@ func runCommand(command string, args []string, pluginPath string) error {
 		return runDisableCommand(args, pluginPath)
 	case "reset":
 		return runResetCommand(args, pluginPath)
+	case "deploy":
+		return runDeployCommand(args, pluginPath)
 	case "updateassets":
 		return runUpdateAssetsCommand(args, pluginPath)
 	case "manifest":
@@ -103,6 +105,10 @@ func runLogsCommand(args []string, pluginPath string) error {
 	return pluginctl.RunLogsCommand(args, pluginPath)
 }
 
+func runDeployCommand(args []string, pluginPath string) error {
+	return pluginctl.RunDeployCommand(args, pluginPath)
+}
+
 func showUsage() {
 	usageText := `pluginctl - Mattermost Plugin Development CLI
 
@@ -117,6 +123,7 @@ Commands:
   enable         Enable plugin from current directory in Mattermost server
   disable        Disable plugin from current directory in Mattermost server
   reset          Reset plugin from current directory (disable then enable)
+  deploy         Upload and enable plugin bundle to Mattermost server
   updateassets   Update plugin files from embedded assets
   manifest       Get plugin manifest information (id, version, has_server, has_webapp, check)
   logs           View plugin logs (use --watch to follow logs in real-time)
@@ -129,6 +136,8 @@ Examples:
   pluginctl enable                           # Enable plugin from current directory
   pluginctl disable                          # Disable plugin from current directory
   pluginctl reset                            # Reset plugin from current directory (disable then enable)
+  pluginctl deploy                           # Upload and enable plugin bundle from ./dist/
+  pluginctl deploy --bundle-path ./bundle.tar.gz # Deploy specific bundle file
   pluginctl updateassets                     # Update plugin files from embedded assets
   pluginctl manifest id                      # Get plugin ID
   pluginctl manifest version                 # Get plugin version
diff --git a/deploy.go b/deploy.go
new file mode 100644
index 0000000..8997c39
--- /dev/null
+++ b/deploy.go
@@ -0,0 +1,98 @@
+package pluginctl
+
+import (
+	"context"
+	"fmt"
+	"os"
+	"path/filepath"
+
+	"github.com/mattermost/mattermost/server/public/model"
+)
+
+func RunDeployCommand(args []string, pluginPath string) error {
+	var bundlePath string
+
+	// Parse flags
+	i := 0
+	for i < len(args) {
+		switch args[i] {
+		case "--bundle-path":
+			if i+1 >= len(args) {
+				return fmt.Errorf("--bundle-path flag requires a value")
+			}
+			bundlePath = args[i+1]
+			i += 2
+		default:
+			i++
+		}
+	}
+
+	// If no bundle path provided, auto-discover from dist folder
+	if bundlePath == "" {
+		manifest, err := LoadPluginManifestFromPath(pluginPath)
+		if err != nil {
+			return fmt.Errorf("failed to load plugin manifest: %w", err)
+		}
+
+		expectedBundleName := fmt.Sprintf("%s-%s.tar.gz", manifest.Id, manifest.Version)
+		bundlePath = filepath.Join(pluginPath, "dist", expectedBundleName)
+
+		if _, err := os.Stat(bundlePath); os.IsNotExist(err) {
+			return fmt.Errorf("bundle not found at %s - run 'make bundle' to build the plugin first", bundlePath)
+		}
+	}
+
+	// Validate bundle file exists
+	if _, err := os.Stat(bundlePath); os.IsNotExist(err) {
+		return fmt.Errorf("bundle file not found: %s", bundlePath)
+	}
+
+	// Load manifest to get plugin ID
+	manifest, err := LoadPluginManifestFromPath(pluginPath)
+	if err != nil {
+		return fmt.Errorf("failed to load plugin manifest: %w", err)
+	}
+
+	pluginID := manifest.Id
+	if pluginID == "" {
+		return fmt.Errorf("plugin ID not found in manifest")
+	}
+
+	ctx, cancel := context.WithTimeout(context.Background(), commandTimeout)
+	defer cancel()
+
+	client, err := getClient(ctx)
+	if err != nil {
+		return err
+	}
+
+	return deployPlugin(ctx, client, pluginID, bundlePath)
+}
+
+func deployPlugin(ctx context.Context, client *model.Client4, pluginID, bundlePath string) error {
+	pluginBundle, err := os.Open(bundlePath)
+	if err != nil {
+		return fmt.Errorf("failed to open bundle file %s: %w", bundlePath, err)
+	}
+	defer func() {
+		if closeErr := pluginBundle.Close(); closeErr != nil {
+			Logger.Error("Failed to close plugin bundle", "error", closeErr)
+		}
+	}()
+
+	Logger.Info("Uploading plugin bundle", "bundle_path", bundlePath)
+	_, _, err = client.UploadPluginForced(ctx, pluginBundle)
+	if err != nil {
+		return fmt.Errorf("failed to upload plugin bundle: %w", err)
+	}
+
+	Logger.Info("Enabling plugin", "plugin_id", pluginID)
+	_, err = client.EnablePlugin(ctx, pluginID)
+	if err != nil {
+		return fmt.Errorf("failed to enable plugin: %w", err)
+	}
+
+	Logger.Info("Plugin deployed successfully", "plugin_id", pluginID)
+
+	return nil
+}